Cody Char - Minecraft

Minecraft

3D Design & Animation

Minecon is an annual convention where Minecraft fans get to celebrate all things blocky. Since each Microsoft Store serves as a host for the event, we needed a general awareness campaign that could help get the word out.

Goals

Communicate the when/where of Minecon in a playful and Minecrafty way. Design general awareness assets for all video wall fixtures, in all Microsoft Stores.

Challenges

Microsoft Stores are kind of like snow flakes - no two are exactly alike. But one quality they all have in common is a badass video wall system. With over sixty different store layouts, these video walls range from 1,920 pixels to 57,600 pixels (yup). To account for such large variation, I designed a set of modular assets, allowing me to tailor every deliverable around each unique store layout.

Process

Minecraft is all about whimsey and adventure, so why not incorporate a little of that into this Minecon theme? To bring the video walls to life, we used characters from the game including the spider, ghast, sheep and chicken. Here are some of the concept drawings and renders created along my Minecon journey.